Disney Frozen Movie Is Poised to Retake Box Office Lead

| January 3, 2014

Walt Disney Co. (DIS)’s “Frozen” is poised to reclaim the top spot in ticket sales in its seventh weekend in theaters, a rare event in a business where hit films lose their first-place rankings after a couple of weeks.

The animated movie, about two sibling princesses in an icy land, may gross as much as $20 million in the U.S. and Canada from Friday to Sunday, said BoxOffice.com. Box Office Mojo, another forecaster, predicts $18.2 million, for second place.

The film highlights a resurgence in the Disney unit that made “Sleeping Beauty” and “The Little Mermaid.” The picture is the biggest hit for the namesake animation division since “The Lion King” in 1994, and has passed the Pixar hits “Cars” and “Toy Story 2.” Chief Executive Officer Robert Iger bought Pixar for $7 billion in 2006 to revive animation.

“It’s been a marathon runner,” said Paul Dergarabedian, a senior media analyst at Rentrak Corp. “All the other films have been dropping away.”

disney frozen movie

As of yesterday, “Frozen” had taken in $544 million worldwide, including domestic sales of $277 million, according to Box Office Mojo. The only animated film to do more in the U.S. in 2013 was Universal Pictures’ “Despicable Me 2” at $368 million.

“Frozen” is also a hit with stores selling kids merchandise. Two of three plush toys based on the snowman Olaf have sold out in Disney stores, according to the Burbank, California-based company, and “Frozen” products accounted for half of the top-25 selling items in Disney stores over the holidays.

Read more here: http://www.bloomberg.com/news/2014-01-03/disney-s-frozen-is-poised-to-retake-box-office-lead.html

Disney Frozen Movie Is Poised to Retake Box Office Lead

Disney Frozen Movie Is Poised to Retake Box Office Lead

Disney Frozen Movie Is Poised to Retake Box Office Lead

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